One of the biggest mistakes that I see a lot of new affiliate marketers make is looking for the easy way out.  They are always try to find a way to throw up crappy little sites and make money from them as opposed to taking some time to create a real solid web site that people would actually want to visit.

If you can’t get past creating thin affiliate sites and hoping that the PPC traffic you send to them will stick then you’ll never really cut it as a ppc marketer.  One of the things that I’ve learned in my two years at PPC-Coach is that lots of people have this syndrome of not wanting to work hard.

They are looking for the next get rich quick scheme.  I can assure you that affiliate marketing is definitely not a get rich quick scheme.  It takes a lot of hard work, a lot of testing, and most of all it takes someone who will listen to the advice of others and actually implement it.

Why would you pay to join a forum just to argue?  I see this all the time – someone joins the forum and makes a thread trying to reassure themselves of what they think is right.  They are completely off base and the moderators and members try to explain it properly to them.  However they’re dead set on the fact that they are right and nobody could possibly know more then them.

One of the hardest things to drill into someone’s head is that they need to create value.  Google does not hate affiliates – Google hates affiliates who throw up sites that serve no real purpose or add any value to their search engine.  They don’t want sites that are just a bunch of scraped content on a crappy template with a bunch of products to sell.

Take your time – build sites with REAL value and one day you won’t even need PPC at all!  Sites with real value give you a much higher quality score so you can keep your ads running and keep them profitable.  Let me say this one more time – do NOT fall into the get rich quick scheme and just build crappy sites.

Build sites with value and you’ll see a real difference!

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As the internet grows more and more companies realize that they need to have an online presence.  A lot of these companies don’t have the slightest idea where to start so they hire a marketing team.  This marketing team works hard every day to expand the brand online but it’s hard to do with only a few people.

So they decide to bring on thousands of sales staff for free.  They build and launch an affiliate program – and this is where we come in.  As affiliate marketers we are a lot more adept at PPC and the other forms of marketing that a lot of marketing teams don’t have the time for.

Affiliates have a lot more time, and they don’t have a boss over top of them monitoring their spending while they learn PPC.  So as affiliates we need to focus on learning all of the strategies that the companies either aren’t good at, don’t want to do, or simply don’t know how to do.  PPC falls under that category for a lot of companies.  It’s amazing how many companies I talk to that don’t have a full time PPC manager – or even a full marketing staff for that matter.

So that’s where we come in as affiliates – show the companies that we can send them more sales then they can bring in themselves.  So stop spending your money on random stuff and save up so you can learn PPC.  It definitely costs money to learn it – so be prepared for some serious ups and downs.

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